The 7 Types of Logos and When Each One Actually Fits
There are seven main logo types. Wordmarks use the full business name. Lettermarks use initials. Pictorial marks use a recognisa...
Graphic Design
Logo vs Brand Identity vs Brand: Clearing Up the Confusion
A logo is a single identifying mark. A brand identity is the complete designed system that the logo sits inside, including typography, ...
What Makes a Good Logo? The 5 Traits That Actually Matter
A good logo is distinctive, simple, scalable, appropriate to its audience, and durable enough to survive a decade of use. Everything el...
Brand Collateral: What to Make First, and What to Skip
Build the system before the pieces. That single decision separates a brand collateral set that still matches in two years from o...
Minimalist vs. Maximalist Logos: Which One Wins in 2026?
Every few years, design tastes swing hard in the opposite direction. For most of the 2010s, the safe choice was a flat icon, one or two...
What are the best graphic design companies in the US?
Top Motion Graphics Agencies in the USA
Pentagram
A legendary design powerhouse with offices across major US cities, Pentagram le...
