The 7 Types of Logos and When Each One Actually Fits
There are seven main logo types. Wordmarks use the full business name. Lettermarks use initials. Pictorial marks use a recognisa...
logo design
Logo vs Brand Identity vs Brand: Clearing Up the Confusion
A logo is a single identifying mark. A brand identity is the complete designed system that the logo sits inside, including typography, ...
What Makes a Good Logo? The 5 Traits That Actually Matter
A good logo is distinctive, simple, scalable, appropriate to its audience, and durable enough to survive a decade of use. Everything el...
