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Our SEO audit takes 2 to 3 business days, or 24 hours for a small site, and ends with a fix list ranked by impact rather than a 90 page report nobody opens twice. You keep the raw data either way, whether you hand the work back to us or to your own developers.
What an Austin SEO audit covers
The audit runs across 4 areas. Every finding lands in one of them, which is also how the fix list gets sorted.
Technical health comes first. A full crawl, indexation against what Google actually holds, redirect chains, canonical conflicts, site speed and Core Web Vitals, structured data, and whatever is quietly eating your crawl budget.
Content comes second. Which pages target which query. Where 2 of your pages compete for the same one. What thin pages exist, and which topics your competitors cover while you have never written about them.
Local search comes third, and for an Austin business it usually carries the most upside. Your Google Business Profile, categories, service area and review velocity. Then how you appear in the map pack against the firms you actually lose deals to.
Authority comes last. Your backlink profile, any toxic patterns worth disavowing, and the gap between your links and the top 10 sites ranking above you.
What your SEO audit delivers
Three things arrive at the end, and none of them is a PDF you file away.
First, a ranked fix list. Every issue scored on impact and effort, so your team starts at the top and works down. Most audits fail here. They report 200 findings without saying which 4 matter, and then the client freezes.
Second, the raw data. Crawl exports, keyword mapping, competitor gap analysis, and every query where you sit on page 2. Yours to keep.
Third, a working session. We walk your team through the findings live and answer the awkward questions, because a document cannot argue back when someone says the developers will never agree to that.
How the audit runs
Access and crawl
We start with read access to Google Search Console, Google Analytics and your Google Business Profile. We change nothing, and the crawl runs outside your busy hours so it never slows the site.
Analysis and scoring
The data becomes findings, and we score each one. This is the slow part, and it decides whether the audit is worth paying for or is just a tool report with a logo on it.
Walkthrough and handover
You get the fix list, the data and a 60 minute call. If you have developers, they should be on it. If you do not, we quote the implementation separately, and you are free to ignore the quote.
What makes an Austin SEO audit different from a national one
If your customers are in Travis County, half your visibility problem sits outside your website. The map pack has its own rules, so a technically perfect site can still be invisible in it. That is why the audit splits its attention between the site and the profile.
So the local half checks what decides the 3 map pack positions. Primary category, which is one of the most consequential settings in the whole profile. Name accuracy against your real signage. Review count and recency against nearby competitors. Whether your address, phone and business name match across the directories feeding Google.
Service area businesses get an extra check. Google expects the area not to stretch beyond roughly 2 hours of driving time from your base, and profiles reaching further can run into trouble.
The competitive picture is local too. Ranking in Austin means beating the firms ranking in Austin, not the national averages a generic tool compares you against. So we pull the real results for your money queries from an Austin location, not from wherever the tool’s server sits.
Who runs your SEO audit
Professional Logo Design is a full SEO services agency covering SEO. We have run search work for 10 years, across fashion, professional services, enterprise and ecommerce. Our Expert Team Runs your SEO Audit of your website Organic existence of keywords and current your website Speed, content optimization score and competitors analysis.
What a SEO audit costs in Austin
Be careful with free audits, including ours if we ever offer one. A free Website SEO audit is a sales document, built to find problems matching the services the agency wants to sell you.
Be equally careful with anything under a few hundred dollars. At that price the deliverable is a tool export, and you can run one yourself in an afternoon.
When you do not need an audit
There are 3 situations where we will tell you to spend the money elsewhere rather than book an audit.
First, your site is under 6 months old with barely any traffic. Nothing exists to diagnose yet. So publish, build the profile, and come back in 2 quarters.
Second, you had an audit in the last 12 months and never implemented it. Another one will find the same issues and charge you again. Open the old one instead.
Third, you already know the problem. If your site takes 9 seconds to load, you do not need a diagnosis, you need a developer.
Find out what is actually holding the site back
Tell us your domain and the queries you want to win in Austin. We will come back with what the audit would cover, what it costs and when we could start. No obligation, and no pressure call afterwards.
